The Top Franchises of 2024: Leading in Diversity and Equity

Franchise companies across the nation are making strides towards diversity, equity, and inclusion (DEI) in their ranks. For the third year in a row, a list of the top 100 franchises that are leading the way in promoting opportunities for all has been compiled. These companies are being recognized for their efforts to bring a variety of voices and experiences into their franchisee and corporate-level positions.

Unlike traditional franchise lists that are based on data and rankings, this list is curated editorially and presented alphabetically. Factors considered in selecting these companies include incentives for underrepresented groups, diversity among franchisees, diversity within leadership teams, and other DEI initiatives. Leaders from each company have shared their reasons for prioritizing DEI and the specific ways they are promoting and supporting it.

For example, Altitude Trampoline Park’s senior director of brand marketing, Jessica McDonald, highlighted the importance of connecting with diverse consumers and communities through promoting diversity within their support team and franchise community. Similarly, Big Frog Custom T-Shirts & More CEO Tina Bacon-DeFrece emphasized how embracing different perspectives enhances business culture and creativity.

Companies like Wize Computing Academy, Kampgrounds of America (KOA), Tutu School, and Wild Birds Unlimited are also making strides in promoting DEI at the corporate or franchise level. From initiatives focused on accessibility to promoting diversity in ballet and supporting Black AF in STEM programs, these companies are setting the standard for inclusivity in the franchise industry.

If you are looking to invest in a franchise that values diversity and inclusion, this list of the top 100 franchises is a great starting point. However, it is important to do your own research and due diligence before making any investment decisions.