This is How Much Money Influencer Erika Kullberg Earns

Erika Kullberg, a prominent attorney with a massive social media following of over 21 million, is shedding light on the reality of how much social media platforms actually pay their creators. Known for her personal finance content on YouTube, Instagram, and TikTok, Kullberg is on a mission to help people understand their worth and maximize their earnings.

In a recent video shared on her social media accounts, Kullberg revealed that YouTube is the highest paying platform for her, with two million subscribers and 273 million views on her videos. She disclosed that a 48-second YouTube video she posted in December 2022 earned her $106.85, while a longer 12-minute video from three years ago brought in a substantial $45,000.

Despite her massive following on TikTok, where she has 9.2 million followers and 542 million views, Kullberg has only made $5,756 since she started posting two years ago. In comparison, Facebook has paid her nearly four times as much, with 4.5 million followers and $20,251 in earnings over two years.

While Kullberg has found success in monetizing her content across multiple platforms, she shared that Instagram no longer pays creators, despite her 5.3 million followers on the platform. It took her three months of consistent posting on YouTube to get monetized, highlighting the dedication and effort required to succeed as a social media influencer.

With the rise of influencer culture, more people are aspiring to achieve social media fame and fortune. A recent report found that 57% of Gen Z individuals would choose to be an influencer if given the opportunity, while 41% of adults across all age groups expressed a similar desire. The average annual earning for an influencer, according to a HypeAuditor income survey, is $35,640.