Today at Elon: Daniel Haygood explores the overlooked legacy of Tel Ra Productions, a leading creator of American sports films

In a fascinating exploration of sports broadcasting history, Professor Daniel Haygood, an expert in strategic communications, uncovered the untold story of Tel Ra Productions, a Philadelphia-based company that revolutionized syndicated sports programming in the post-World War II era. Haygood’s research, recently published in American Journalism, sheds light on the remarkable achievements of Tel Ra Productions, a company that has long been forgotten in the annals of sports media.

Tel Ra Productions, under the leadership of founder William Wallace Orr, produced a wide array of sports programs that captured the American audience’s passion for sports on television. The company’s flagship program, “TeleSports Digest,” showcased a diverse range of sporting events, from major championships to lesser-known competitions, providing viewers with a comprehensive visual history of American sports during that era.

Despite its significant contributions to sports broadcasting, Tel Ra Productions has faded into obscurity over the years. Haygood’s research, which included interviews with descendants of the company’s founders, highlights the groundbreaking work of Tel Ra Productions and its impact on the evolution of sports media.

Through meticulous research and in-depth interviews, Haygood has brought to light the legacy of Tel Ra Productions, a pioneering company that laid the foundation for modern sports broadcasting. As the story of Tel Ra Productions resurfaces, it serves as a reminder of the innovative spirit and dedication that shaped the early days of televised sports coverage.