In a groundbreaking move, top internet firms are actively collaborating with EU regulators to ensure that their artificial intelligence (AI) products comply with data protection rules. The Data Protection Commission of Ireland, serving as the lead EU regulator for tech giants like Google, Meta, Microsoft, TikTok, and OpenAI, stressed the importance of upholding data privacy in the AI realm.
With AI posing challenges to data protection, regulators are grappling with crucial decisions on issues such as the use of public data for AI training and the legal basis for utilizing personal data. The commission emphasized the need for AI operators to safeguard individuals’ data rights, including the right to erase their data and address the risks of AI models providing inaccurate personal data.
Leading U.S. tech firms like Google, Meta, TikTok, LinkedIn, and OpenAI have actively sought input from the Irish regulator on their AI products, particularly in the large language model space. Google, for instance, adjusted its Gemini AI chatbot following consultations with the regulator.
As the EU’s new AI Act looms, AI model operators must comply with this legislation and the General Data Protection Regulation, which can levy hefty fines for non-compliance. The authority of national regulators, notably Ireland’s Data Protection Commission, underscores the need for thorough due diligence in assessing the impacts of new products or services.
The collaboration between internet firms and EU regulators signifies a proactive approach to navigating the complex intersection of AI technology and data protection regulations in the digital era. As regulators shape guidelines on AI operation under EU data protection law, compliance with data privacy regulations remains paramount for internet firms venturing into the AI space.