Travel enthusiasts are gearing up for an exciting year ahead, as American Express Travel’s latest report unveils the top trends for 2024. With 84% of people planning to spend as much or more on their travels compared to last year, and 89% prioritizing travel hacks like credit card points, it’s clear that wanderlust is at an all-time high.
One key trend highlighted in the report is the rise of sporty escapes, with 67% of Millennials and Gen Z prioritizing travel for sports events. Popular destinations for sports travel this summer include New York, Miami, and Las Vegas in the United States, as well as London and Paris for the upcoming Olympic Games and Summer Paralympics.
For those seeking adventure, bucket-list experiences are on the rise, with travelers eager to explore remote locations and immerse themselves in different cultures. Solo travel is also gaining popularity, with 76% of Millennials and Gen Z planning to travel alone this year, enjoying the freedom and flexibility it offers.
Last-minute getaways are another trend to watch, with 78% of respondents finding impromptu trips appealing. Millennials and Gen Z-ers are leading the charge in embracing spontaneous travel, adding an element of excitement and surprise to their journeys.
Whether it’s cheering on their favorite sports team, embarking on a once-in-a-lifetime adventure, or simply exploring a new destination solo, travelers are ready to make the most of 2024 and create unforgettable memories along the way.