Tourism Ireland Welcomes Travel Associates on Exciting Luxury Familiarization Trip

Tourism Ireland and Travel Associates recently treated seven Virtuoso agents to a luxurious famil trip to Ireland, showcasing the country’s premium accommodations and immersive experiences along the Ancient East and Wild Atlantic Way. This year marks the 10th anniversary of the Wild Atlantic Way, making it an even more special occasion.

During their stay, the agents were pampered at high-end locations such as Cashel Palace Hotel and Dromoland Castle. They also enjoyed unique activities like falconry, horse riding at Mount Juliet Estate, a yacht cruise on the Shannon Estuary, a helicopter ride over the Ring of Kerry, and a visit to Midleton Distillery.

Sofia Hansson, Tourism Ireland Manager for Australia and New Zealand, expressed delight in partnering with Travel Associates for this exclusive famil trip. The goal was to immerse the agents in Irish culture and showcase the unique offerings of the destination. The agents were impressed by the quality of service and the variety of luxurious properties they stayed in.

One of the agents, Janine Galanakis, described Ireland as one of the most beautiful countries she has ever seen and praised the friendly and caring staff at each property. The agents are now eager to share their experiences with clients and book trips to Ireland.

Travel Associates Head of Marketing, Maddison Done, highlighted the exclusive nature of the famil trip and the opportunity it provided for advisors to enhance their luxury knowledge and destination expertise. The trip was part of a larger luxury famil program and social media campaign to engage luxury audiences and promote exclusive experiences in Ireland.