Tourism Office Publishes Report on Travel’s Economic Impact

The Wyoming Office of Tourism has released new data highlighting the significant impact of tourism on the state’s economy. According to the 2023 Economic Impact of Travel report, tourism is the second largest industry in Wyoming, with 8.7 million visitors flocking to the Cowboy State last year, a 13.8% increase from the previous year. These visitors spent a whopping $4.8 billion on goods and services provided by local businesses, resulting in $263 million in sales and use tax revenue for local and state governments.

Wyoming Office of Tourism Executive Director Diane Shober emphasized the importance of travel and tourism to the state’s economic growth, stating, “The true value of what Wyoming’s wonders offer to visitors and residents is beyond measure and simply must be experienced first hand to understand.”

The report also revealed positive trends in earnings and employment within the “visitor economy,” with jobs in the sector growing by 2.6% and totaling over 33,000 jobs. Salaries and wages saw a significant increase of 14.3%, reaching $1.2 billion in earnings.

With iconic national landmarks, world-class museums, and a variety of attractions, Wyoming continues to attract visitors seeking unique experiences and exploration opportunities. Travel remains a key contributor to sales and use tax revenue, making it the largest private sector employer in the state and essential to Wyoming’s economic well-being.

For more detailed information, the full report can be accessed online.