Tourism operators struggle with heavy debt despite business resurgence in efforts to stay afloat

Maureen Gordon, the owner of ecotourism outfit Maple Leaf Adventures, has faced her fair share of challenges over the years. She and her husband started their business just before the 9/11 terrorist attacks in 2001, which had a devastating impact on international travel. However, they were able to bounce back relatively quickly from that setback.

The COVID-19 pandemic, on the other hand, has proven to be a much more prolonged and challenging crisis for Gordon and her business. The pandemic forced them to shut down operations completely during government-mandated lockdowns, leading to financial strain and uncertainty.

While 2022 showed signs of recovery as Canadians embraced domestic travel, 2023 brought new challenges with rising interest rates affecting travel bookings. Gordon described the situation as “traumatic” and highlighted the financial burden that many small businesses in the tourism industry are currently facing.

Despite the industry’s overall recovery, operators like Gordon are still struggling to reach pre-pandemic levels of business. Debt remains a significant issue for many businesses, and the road to full recovery is uncertain.

As the tourism industry continues to navigate these challenges, there are calls for government support in the form of low-interest loans and other financial assistance specific to the sector. While some progress has been made, there is still a long road ahead for businesses like Maple Leaf Adventures.

Overall, Gordon remains hopeful for the future but acknowledges the ongoing struggles and uncertainties that lie ahead. The tourism industry plays a crucial role in Canada’s economy and identity, and the support of both the government and the public will be essential in ensuring its recovery and long-term success.