Pinterest has become a go-to platform for travel enthusiasts, with a staggering one billion travel-related searches recorded between February 2023 and February 2024. The platform’s influence on inspiring vacation planning is undeniable, as eight out of ten users visit Pinterest weekly to plan their summer getaways.
Adventure travel has seen a significant surge in interest, with searches related to adventure activities increasing by 45% compared to the previous year. Luxury safari accommodations, diving photography, mountaineering, and hiking are among the top adventure travel trends on Pinterest. Safaris in Tanzania and trips to the Amazon are the most sought-after travel experiences, with searches increasing by 60% and 120%, respectively.
On the other hand, there is a growing trend towards seeking simplicity and unplugged living in travel. Searches for “quiet living” and “quiet places” have increased by 50% and 42%, respectively. Solo trips to remote beaches or peaceful countryside locations are on the rise, promoting personal well-being and tranquility.
Moreover, mysterious destinations have captured the interest of travelers looking for unique experiences and self-discovery. Searches for places on Earth that seem unreal, mysterious places, haunted places, and ancient cities have seen a significant increase. Machu Picchu and Edinburgh are the top mysterious travel destinations with the highest search rate, offering travelers a chance to explore the unknown and embark on a journey of personal growth and transformation.
Overall, Pinterest’s travel trends reflect a diverse range of interests, from adventure seekers to those seeking peace and quiet, as well as those intrigued by mysterious and awe-inspiring destinations.