Finnair, a popular airline known for its exceptional service and routes across Europe, Asia, and the Middle East, has made a significant change to its loyalty program. The airline has now adopted Avios as its loyalty currency, replacing the previous Finnair Plus points system.
Avios, a widely recognized loyalty currency used by airlines such as British Airways, Iberia, and Qatar Airways, offers a range of benefits to frequent flyers. Starting May 22, Finnair customers can transfer Avios between the British Airways Executive Club program and the Finnair Plus program at a 1:1 rate. This move opens up new opportunities for Avios collectors to maximize their rewards and benefits.
In addition to the currency change, Finnair has also revamped its loyalty program to a revenue-based earning platform. This means that customers will now earn Avios and elite status based on the amount spent rather than the distance flown. While this shift may not be welcomed by all Finnair frequent flyers, it aims to provide a more personalized and rewarding experience for loyal customers.
Furthermore, Finnair has increased the number of award seats available on flights, guaranteeing at least four award seats on flights within Europe and eight award seats on long-haul flights. Members can also enjoy additional rewards, such as upgrade benefits and complimentary internet access on short-haul European flights.
Overall, the adoption of Avios and the changes to the Finnair Plus program are expected to enhance the overall travel experience for Finnair customers and provide more opportunities for redemption and rewards across partner airlines. With these updates, Finnair continues to prioritize customer satisfaction and loyalty in the ever-evolving airline industry.