JetBlue has quietly introduced surge pricing for checked bags, adding an extra $5 to $10 each way during peak travel times. This move is part of a trend in the travel industry towards dynamic pricing, where companies adjust prices based on demand.
While some argue that dynamic pricing is a natural evolution in the industry, others see it as a way for airlines to squeeze more money out of consumers. With airlines making record profits from ancillary fees, including baggage fees, it’s clear that this trend is here to stay.
Industry experts like Jay Sorensen believe that consumers should treat airline fees like they do prices at a grocery store, comparing prices and making informed decisions. However, the complexity of these fees can make it difficult for travelers to navigate.
To avoid getting hit with high fees, experts recommend flying with airlines that have fewer fees overall, like Southwest Airlines, or getting a co-branded credit card that offers free checked bags. Additionally, skipping seat selection fees, which are often unnecessary, can help travelers save money.
As dynamic pricing becomes more common in the travel industry, it’s important for consumers to stay informed and be strategic about how they book their flights. By following these tips, travelers can avoid getting caught off guard by surge pricing and save money on their next trip.