Travelport and Tourism Malaysia Extend Data and Market Intelligence Agreement

Tourism Malaysia Extends Partnership with Travelport to Drive Destination Marketing Campaigns

In a bid to boost tourism in Malaysia, Tourism Malaysia has extended its partnership with Travelport, a leading provider of data and market intelligence. The agency, under the Ministry of Tourism, Arts & Culture Malaysia, relies on Travelport’s insights to make informed decisions for its destination marketing campaigns.

Manoharan Periasamy, Director General of Tourism Malaysia, emphasized the importance of Travelport’s data analysis in educating tourism players about Malaysia’s unique and diverse experiences. He noted that the collaboration has resulted in a 50% increase in campaign conversions compared to 2019.

With a focus on continuous growth in visitor arrivals, longer stays, and higher spending from tourism, Tourism Malaysia aims to leverage Travelport’s insights to educate and engage travel retailers about Malaysia’s various states and attractions.

Anna Au-Yeung, Global Head of Destination Marketing at Travelport, highlighted the impact of their collaboration in propelling tourism and ensuring a valuable return on campaign investments. As traveler preferences and market conditions evolve, Travelport’s data insights will continue to empower Tourism Malaysia in setting the right strategic focus and market priorities.

The recent hosting of Routes Asia 2024 in Langkawi and upcoming events like the Malaysia International Tourism Expo in Kuantan and the ASEAN Tourism Forum 2025 in Johor showcase Malaysia’s commitment to boosting tourism. With plans for Visit Malaysia Year in 2026, the country aims to attract 35.6 million foreign tourist arrivals and achieve significant expenditures, signaling a promising future for Malaysia’s tourism industry.