TruFit Enters a New Phase of Expansion with Strategic Executive Hires

TruFit Athletic Clubs, a prominent player in the health and fitness industry, has recently welcomed two new vice presidents to its executive team, signaling a strategic move towards accelerated growth and industry leadership. Chip Pelaskey has been appointed as the Vice President of Sales, bringing with him a wealth of experience and innovative strategies to drive revenue growth and enhance TruFit’s market presence. On the other hand, Brea Ballard has taken on the role of Vice President of Marketing, leveraging her extensive background in the fitness and franchise sectors to steer marketing campaigns and elevate the brand to new heights of success.

According to Joe Pritchard, a representative of TruFit, the addition of Pelaskey and Ballard to the leadership team marks a significant milestone in the company’s journey. With their combined expertise in sales and marketing, TruFit is poised to expand its market reach, innovate, and provide exceptional value to its customers. The commitment to growth and innovation is further underscored by TruFit’s mission to revolutionize the health and fitness industry with cutting-edge products and services.

Founded in 2006, TruFit Athletic Clubs aims to redefine the fitness club experience by offering top-notch gym facilities at affordable luxury pricing. With 40 clubs in Texas and Tennessee, TruFit is dedicated to expanding its presence in the Southeast region. The clubs offer a range of amenities, including women-only workout areas, daycare services, and boxing fitness programs, all geared towards helping members achieve their fitness goals and “Building A More Powerful You.”