Trump Insists on Receiving a Percentage of Donations from Campaigns Using His Name

Former President Donald J. Trump’s presidential campaign has implemented a new policy that requires Republican candidates to pay a 5 percent tax on donations if they want to use his name, image, or likeness in their campaign materials. This move comes as Trump seeks to bridge the financial gap between himself and President Biden, who currently has more than double the cash on hand.

The campaign managers, Susie Wiles and Chris LaCivita, stated in a letter that the new guidelines are aimed at protecting small-dollar donors from scammers who use the president’s name for personal gain. They also emphasized the importance of treating donors with respect and outlined strict messaging guidelines to ensure that campaign materials do not use exaggerated language.

Furthermore, the campaign warned that vendors could face consequences if candidates fail to comply with the new rules, including the suspension of business relationships. They also encouraged candidates to donate more than the minimum 5 percent, stating that any higher split would be viewed favorably by the Republican National Committee and Trump’s campaign.

This latest development in Trump’s campaign strategy highlights the importance of financial support and control over the use of his brand in the upcoming election cycle. It remains to be seen how Republican candidates will respond to these new requirements and how it will impact their fundraising efforts moving forward.