The second edition of Integrate Middle East recently concluded in Dubai, UAE, after three days filled with groundbreaking innovation and collaboration. The event, co-located with CABSAT 2024, highlighted the growing prominence of the Pro AV technology industry in the MENA region.
With over 10,000 visitors from more than 75 nations and 250+ exhibitors showcasing cutting-edge products and services, Integrate Middle East provided an ideal platform for networking. The summit featured speakers from leading brands such as HL Group UAE, Theatre of Digital Art, JLL Technologies, Epson, and many others, who led discussions on various topics including mixed realities, AI integration in music, digital signage, and advanced Pro AV innovation.
Paul Hadfield, Sales Director of Area Four Industries Middle East – Provision AVL General Trading LLC, emphasized the rapid growth of the Middle East’s Pro AV market and the increasing demand for premium technologies in the broadcast and entertainment sector. He highlighted the importance of safety protocols and practices in rigging structures to create a safer working environment.
Su Piow Ko, Vice President of AET Display Limited, showcased the state-of-the-art Micro Mavel–NX COB Series and the innovative 138 all-in-one display solution at the event. These offerings demonstrated the company’s commitment to providing cutting-edge technology solutions to clients in the broadcast and entertainment industry.
Exhibitors at Integrate Middle East 2024 had the opportunity to showcase innovative offerings in digital signage, command and control rooms, and live event solutions. These cutting-edge innovations provided a glimpse into the future of the Pro AV industry, catering to diverse business needs.
The event served as a hub for thought-provoking ideas, collaborations, and opportunities, highlighting the role of Pro AV technology in facilitating immersive experiences. As the event concluded, its impact is expected to pioneer innovation across the industry at large.
Overall, Integrate Middle East 2024 was a success, bringing together technology leaders and integrated solution buyers to explore the latest trends and advancements in the Pro AV industry. The event’s focus on innovation and collaboration sets the stage for continued growth and development in the MENA region’s technology sector.