UFC owners discuss new TV deal, future of UFC APEX shows, and The Sphere’s uncertain future

The future of the UFC in 2024 and beyond is up in the air as negotiations for a new broadcast rights deal are set to open later this year. Currently, the UFC has a deal with ESPN that runs through 2025, but there is speculation about whether the promotion will stick with ESPN exclusively or explore other options.

During a financial call, TKO Group Holdings President Mark Shapiro praised the relationship with ESPN but also acknowledged the need to consider all available offers. With WWE recently signing new broadcast rights deals, the UFC is expected to attract numerous potential suitors for its own deal.

Wall Street analysts predict that the UFC could potentially earn double its current ESPN contract on a new broadcast rights deal. Despite concerns about the value of sports rights, recent negotiations have shown otherwise, with premium sports properties like the NBA seeing significant increases in their TV contracts.

In terms of events, the UFC APEX has become a regular venue for fights, even as the promotion continues to hold events at arenas with large audiences. TKO Chief Financial Officer Andrew Schleimer emphasized the importance of finding the right mix of events to ensure profitability.

While the UFC may continue to utilize the UFC APEX, Shapiro expressed a desire to take events on the road and introduce the sport to a global fan base. Additionally, the UFC will hold a one-time event at the Sphere in Las Vegas in September, with plans for a card at Madison Square Garden in the fall.

Overall, TKO remains open to potential expansion into new areas, such as racing, to complement its existing properties like the UFC and WWE. With a focus on maximizing shareholder value, the company is prepared to explore various opportunities for growth in the sports and live events industry.