Rimas Sports, the sports agency founded by Puerto Rican artist Bad Bunny, is facing significant sanctions from MLB’s player union after violating MLBPA regulations. Launched in April 2023, Rimas Sports aimed to provide opportunities for young Latin American talent in baseball, securing highly-touted prospects like Francisco Alvarez, Ezequiel Tovar, and Diego Cartaya.
The agency, co-founded by Bad Bunny and his manager Noah Assad, sought to make a mark in the sports industry similar to Jay-Z’s Roc Nation. However, allegations of offering improper benefits to players to join the agency have led to a MLBPA investigation. The union found evidence of Rimas Sports providing money, cars, and other incentives to sway athletes into joining the firm, resulting in sanctions against lead baseball agent William Arroyo.
Despite the controversy, Rimas Sports remains a standalone project separate from Rimas Entertainment, Bad Bunny’s record label. The agency’s success in negotiating a lucrative deal for Tovar, among other accomplishments, has drawn attention from athletes looking to bridge the gap between sports and entertainment.
Bad Bunny, with a net worth of approximately $50 million, has seen immense success in his music career, becoming Spotify’s most-streamed artist in 2023. His tours and music streaming numbers have contributed to his status as one of the highest-paid musicians in the world, showcasing his influence and earning potential across industries.
As Rimas Sports navigates the fallout from the MLBPA sanctions, the agency’s future and its impact on the sports landscape remain uncertain. The intersection of sports and entertainment, embodied by Bad Bunny’s involvement, continues to spark interest and controversy within the industry.