University of Utah Athletics and JMI Sports Team Up for 10-Year Multimedia Rights Deal

University of Utah Athletics and JMI Sports have announced a groundbreaking 10-year multimedia rights partnership that will kick off on July 1, 2024. This partnership marks a significant milestone for the University of Utah as they transition to the Big 12 Conference, setting the stage for a new era of growth and success in collegiate sports.

Mark Harlan, the Director of Athletics at Utah, expressed his excitement about the partnership, stating, “This is an important partnership for the University of Utah as we enter into a new era in our athletics history. We are thrilled to join forces with such an innovative company as JMI Sports and CEO Erik Judson, whose leadership and vision align with our aspirations.”

JMI Sports, a leading media rights and venue development company, is committed to leveraging their expertise to drive growth and visibility for Utah Athletics. CEO Erik Judson emphasized the company’s dedication to supporting the University’s journey into the Big 12 Conference and highlighted the bold vision of Utah’s leadership team.

With Utah joining JMI Sports’ prestigious portfolio, which includes schools like Notre Dame and the University of Georgia, the partnership is poised to bring innovation, growth, and unparalleled success to collegiate sports marketing. JMI Sports is assembling a dedicated team in Salt Lake City to ensure a seamless integration of local insights and expertise into their strategies.

This partnership signifies a new chapter for Utah Athletics, as they continue to build on their legacy of success and excellence. Fans and stakeholders can look forward to exciting developments and activations that will celebrate the rich traditions and dynamic future of the University of Utah’s athletics programs.