Viral TikTok Causes Walgreens Gummy Mango Candy to Sell Out

TikTok influencers have struck gold once again, this time with Walgreens’ “Nice!” branded “Gummy Mango” candies. The viral sensation has taken the platform by storm, with content creators peeling the candy like an actual mango to reveal a chewy, squishy center. The $1.99 bags of candy have become a hot commodity, with Walgreens struggling to keep them in stock.

Marty Esarte, vice president of Walgreens’ owned brands, revealed that the product sold out within days of its launch, catching the company off guard. The initial hype was credited to influencer @trinhdoesthings, whose video showcasing the peelable mango gummies has garnered over 8.9 million views.

The trend has exploded on TikTok, with thousands of videos under the hashtag “peelable gummy mango.” The most popular video, posted by @linder_surprise, has amassed over 804,000 likes and 8.3 million views.

The interactive nature of the candy has captivated audiences, sparking debates on whether the outer layer is better than the inner gummy, or if they are best enjoyed together. And for those obsessed with the mango craze, Walgreens is set to launch a peelable banana gummy flavor next month.

Despite the candy’s success, Walgreens has faced challenges, with a rough Q1 2024 leading to a significant cut in its quarterly dividend. CEO Tim Wentworth emphasized the company’s focus on driving long-term shareholder value through cost-cutting measures and capital allocation priorities.

As the mango gummy craze continues to sweep the nation, Walgreens is gearing up for the launch of its new banana flavor, set to hit shelves in 5,000 locations next month.