Visit SLO Cal Surpasses $2.32 Billion in Celebration of National Travel and Tourism Week

San Luis Obispo County, California, May 16, 2024 – Visit SLO CAL, the official destination marketing and management organization for San Luis Obispo County, announced a remarkable $2.32 billion in visitor spending to commemorate National Travel and Tourism Week.

This achievement highlights the significant impact of tourism in SLO CAL, with the region leading the way in visitor spending on the central coast. In 2023, tourism in SLO CAL generated $60.1 million in transient occupancy tax revenue and provided employment for 22,830 residents across various sectors.

Cathy Cartier, Interim President & CEO of Visit SLO CAL, expressed her excitement about the positive impact of tourism in the region, stating that tourism is the second-largest economic driver in SLO CAL, following agriculture. The tourism industry not only fosters economic growth and innovation but also supports education and facilitates operations that power the economy, nation, and community.

In addition to the $2.32 billion in direct travel spending, tourism in SLO CAL also contributed $110 million in local tax revenue in 2023. Without this revenue, each local household would need to pay an additional $21,415 to create the same economic benefit for the community.

The announcement coincides with the U.S. Travel Association’s National Travel and Tourism Week, celebrated from May 19-25, 2024. This annual tradition recognizes the vital role travel plays in stimulating economic growth, creating job opportunities, and enhancing the quality of life for Americans.

As Visit SLO CAL continues to promote tourism in the region, they value their investors, partners, and stakeholders, as well as the diverse communities that make up SLO CAL. For more information about Visit SLO CAL, visit SLOCAL.com or contact Mayla Lohnes at Mayla@SLOCAL.com.