Warner Music’s Victor Aroldoss discusses exporting UK talent, including Dua Lipa, at the 2024 Music Week Awards | Labels

Warner Music UK has emerged victorious at the Music Week Awards in the International Marketing Category, showcasing their global success with artists like Ed Sheeran, Fred Again.., and PinkPantheress. The prestigious award was a testament to the hard work of the Warner team and their dedication to promoting UK talent on the global stage.

In an exclusive interview with Music Week, WMUK’s senior vice president of international marketing, Victor Aroldoss, expressed his excitement at the win. He credited the amazing team at Warner, as well as the artists and management who have contributed to their success. Aroldoss emphasized the importance of exporting UK talent and highlighted the need for British artists to shine on the international platform.

Aroldoss also shed light on the international campaigns for Dua Lipa and Fred Again.., both of whom have seen immense success globally. Dua Lipa’s album debuted at No.1 in the UK, while Fred Again.. has been filling stadiums worldwide and selling out tours in countries like Australia.

With a focus on expanding their reach and promoting British artists on a global scale, Warner Music UK is setting the stage for continued success in the music industry. As Aroldoss aptly put it, “It’s important for British artists to stand up and be noticed on the global stage,” and Warner Music UK is leading the charge in making that happen.