A new free streaming service called Freely has been launched in the U.K., backed by major broadcasters BBC, ITV, Channel 4, and Paramount Global’s Channel 5. The service is aimed at internet-only homes, which are rapidly growing in the U.K., and is available exclusively on Smart TVs.
Freely offers a unique experience by allowing viewers to stream live TV channels alongside on-demand content for free, eliminating the need for a dish or aerial. The service also features innovative functions such as the ability to switch seamlessly between live and on-demand content, pause live TV for up to 15 minutes, and easy access to more episodes of a show.
The launch of Freely marks a historic moment for U.K. television, as it is the first time all four of Britain’s public service broadcasters have collaborated to launch a streaming service. The partners behind Freely emphasize the importance of ensuring all audiences have easy access to an aggregated free TV experience.
Kieran Clifton, director of BBC distribution & business development, described the launch of Freely as a groundbreaking innovation that will futureproof public service broadcasting. Martin Goswami from ITV highlighted the opportunity for viewers to access the best of British content easily, while Grace Boswood from Channel 4 emphasized the seamless delivery of world-leading public service content for free.
Overall, Freely promises a less scrolling, more watching experience for viewers and aims to secure the future of free TV through collaboration among U.K. broadcasters. The service is now available on the next generation of smart TVs in stores and online.