West Elm debuts 2nd collection with print-driven lifestyle brand

Brooklyn, N.Y. – After pairing up last summer on a jointly branded collection, West Elm is back with a 120-piece assortment created with Rhode.

The summer 2024 Rhode + West Elm collection includes a relaunch of past favorites combined with new textiles, tabletop pieces, lighting, decorative accessories, bath, rugs and a selection of items designed for college dormitories.

Rhode’s archival prints are featured throughout the assortment; key items from the collaboration include the Wiggle Round Pillow ($39), the Begonia Napkin Set ($40), the Begonia Shower Curtain ($45) and the Wiggle Mug and Cereal Bowl Sets ($52 each).

The lifestyle brand was founded by former college roommates and best friends Purna Khatau and Phoebe Vickers. It was born out of a meditation on what it means to get dressed with beauty, confidence and ease. Inspired by faraway travels and beauty in the everyday, the collection elegantly balances vibrant prints, bold colors and timeless silhouettes.

“The new collection allowed us to continue our exploration into new mediums by embedding the playful, carefree Rhode spirit into even more decor staples that we can’t wait to mix and match,” said Khatau, Rhode creative director and co-founder

Co-founder Vickers notes that this year’s collaboration with West Elm expands into new categories. “We included our signature Rhode prints alongside new motifs—this time on wallpaper, lighting and more.”

Rhode + West Elm is now available online in the U.S. at www.westelm.com/rhode. In Canada, the collection is available online at www.westelm.ca/rhode.

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