What Happened When I Promoted My CMO to CPO

DeskTime’s Success Story: How a CMO’s Promotion to CPO Transformed HR Processes

In a bold move that paid off tremendously, DeskTime’s CEO promoted their Chief Marketing Officer (CMO) to Chief People Officer (CPO), resulting in a significant transformation of the company’s HR processes.

Sintija, who had a decade of marketing and copywriting experience, expressed her desire to work in human resources despite excelling in her CMO role. Recognizing her potential and passion for HR, the CEO made the decision to promote her to CPO.

With Sintija’s marketing background, she brought a fresh perspective to the HR department, leveraging her skills to attract top talent and streamline the onboarding process. By treating employees as “users” and focusing on their experience, she revamped the onboarding process, reducing its duration and improving employee satisfaction and retention rates.

Furthermore, Sintija introduced new tools and automation to streamline HR processes, such as automated recruitment emails and Employee Net Promoter Score (ENPS) surveys to gauge employee sentiments effectively.

The impact of Sintija’s promotion was felt across the organization, with improved team dynamics, higher employee engagement, and a more efficient HR department. By recognizing and utilizing her skills and passion for HR, DeskTime was able to optimize its HR processes and create a more positive work environment for its employees.