Kickstarter, the popular crowdfunding platform, has announced exciting new features to help creators bring their ideas to life. With the introduction of an in-house marketing team and the option for Late Pledges, Kickstarter is revolutionizing the way entrepreneurs fund their projects.
CEO Everette Taylor emphasized the importance of more than just money when it comes to launching a successful campaign. The new marketing team will assist users in reaching a wider audience, while Late Pledges allow creators to continue raising funds even after a campaign ends.
Late Pledges have already proven to be a game-changer, with one user raising 35% more than their original goal in just two weeks. This feature is now available to all Kickstarter creators globally.
In addition to Late Pledges, Kickstarter has enhanced its survey tool to help businesses better estimate fulfillment costs. The platform has also introduced an in-house marketing team that has already helped raise close to $1 million in pledges for select projects.
With over 23 million backers pledging more than $8 billion to creative projects on Kickstarter over the past 15 years, the platform has become a go-to for entrepreneurs looking to bring their ideas to life. With success stories like the AnkerMake M5 3D printer raising nearly $9 million in 2022, Kickstarter continues to be a driving force in the world of crowdfunding.