Whoop Aims to Capture Middle East Fitness Wearable Market

The Boston-based wearable tech brand, Whoop, is gearing up for global expansion with the addition of key C-Suite executives. The company, known for its fitness wearables and valued at $3.6 billion, is eyeing new markets in the Middle East and Southeast Asia, with a particular focus on the burgeoning Gulf region.

According to a report from Medi-Tech Insights, the digital health market in Saudi Arabia and the UAE is projected to see double-digit growth by 2027, making it a prime target for health and fitness brands like Whoop. In response to this opportunity, Whoop has appointed Ed Baker as chief growth officer, Michener Chandlee as chief financial officer, and John Sullivan as chief marketing officer to drive its next phase of hyper-growth.

Founder and CEO Will Ahmed expressed excitement about the brand’s expansion into Qatar, Saudi Arabia, Kuwait, Bahrain, Hong Kong, Israel, Korea, and Taiwan, providing over 125 million people with access to Whoop’s innovative products and services. The company’s focus on artificial intelligence, highlighted by the recent acquisition of Baker’s startup, AnyQuestion, underscores its commitment to cutting-edge technology in the wearable tech space.

In addition to expanding its reach into new markets, Whoop has also updated its app to support Italian and Spanish languages, in addition to English, French, and German. This move is just the beginning of the brand’s international expansion efforts, as it aims to introduce more users to the benefits of its Whoop membership. Interested individuals can now sign up for a one-month free trial to experience the power of Whoop firsthand.