Apple’s New iPad Pro Ad Sparks Controversy
Apple’s latest ad for the new iPad Pro has caused quite a stir online, with many critics calling it tone-deaf and disturbing. The ad, released by the tech giant on Tuesday, features a hydraulic press crushing various creative instruments, including a piano, record player, paint, books, cameras, and arcade game relics, only to reveal a pristine new iPad Pro at the end.
Marketing experts and celebrities alike have criticized the ad for its execution, with some feeling it sends the wrong message about technology replacing traditional forms of creativity. Actor Hugh Grant took to social media to express his dismay, while filmmaker Justine Bateman labeled the commercial as “crushing the arts.”
The ad’s departure from Apple’s usual positive and uplifting marketing approach has raised eyebrows, with some experts noting that it contradicts the company’s ethos of empowering creatives. Vann Graves, executive director of the Virginia Commonwealth University’s Brandcenter, pointed out the stark difference between the new ad and Apple’s iconic 1984 commercial, which celebrated individuality and creativity.
In response to the backlash, Apple issued an apology and announced that they will no longer run the ad on TV. The company emphasized its commitment to celebrating creativity and empowering users through their products. The unveiling of the latest iPad Pros and Airs earlier this week showcased new features aimed at boosting demand for the tablets, as sales have declined in recent months.
Overall, Apple’s controversial ad has sparked a conversation about the intersection of technology and creativity, leaving many to ponder the impact of big tech on the artistic community.