Wilde Brands aims to provide healthful advantages in their salty snacks

Wilde Brands, Inc., the makers of innovative chips formulated with chicken, egg whites, and bone broth, is making waves in the salty snack aisle. Founder and CEO Jason Wright is on a mission to grow the brand’s presence and offer consumers a unique snacking experience.

Wright believes that Wilde stands out in the crowded snack category by providing a “positive presence” to consumers. While many snacks focus on being free of negatives like gluten or grains, Wilde chips deliver protein, a clear positive for health-conscious consumers.

To fuel its growth, Wilde recently secured $20 million in funding led by Karp Reilly, with support from musicians Jack Harlow and MGK, among others. This capital will be used to expand the brand, launch new products, and enhance marketing efforts.

While the company’s chicken chips are its flagship product, Wilde has expanded its offerings to include pork-based chips as well. With flavors like buffalo, barbecue, and Nashville hot, Wilde chips cater to a variety of tastes.

Wright’s vision for Wilde includes becoming a household name and reaching $100 million in revenue. The company has expanded its manufacturing facility in Kentucky to meet growing demand and is exploring new retail channels like sports nutrition and club stores.

With a focus on providing healthier snack options that go beyond empty calories, Wilde Brands is poised to disrupt the salty snack market and become a go-to choice for consumers looking for tasty and nutritious snacks.