The World Travel & Tourism Council (WTTC) and Microsoft have released new reports highlighting the transformative power of Artificial Intelligence (AI) in shaping the future of Travel & Tourism. The reports, titled “Responsible Artificial Intelligence (AI): Overview of AI Risks, Safety & Governance” and “Artificial Intelligence (AI): Global Strategies, Policies & Regulations,” emphasize the importance of prioritizing safety, ethical considerations, and responsible AI adoption in the digital future.
Launched during the UN General Assembly in New York, these reports mark significant milestones in WTTC’s mission to promote innovation and excellence in customer experiences through the integration of AI. “Responsible Artificial Intelligence (AI)” addresses potential risks associated with AI deployment and offers strategies for promoting transparency, accountability, and fairness. The report empowers organizations to harness the power of AI responsibly by addressing bias and discrimination.
In the final report, “Artificial Intelligence (AI): Global Strategies, Policies & Regulations,” WTTC provides an overview of the AI ecosystem across key countries and international organizations. The report showcases how policymakers are navigating the AI landscape to foster innovation while ensuring ethical and responsible use.
According to WTTC President & CEO Julia Simpson, AI is already being used in the sector with incredible results, such as reducing food waste and driving cost savings. Microsoft’s Managing Director, Julie Shainock, highlights how AI is enhancing the customer and employee experience while driving operational efficiency.
The reports underscore the urgent need for Travel & Tourism businesses to embrace AI as a strategic priority and invest in talent to overcome challenges such as AI-skilled workforce shortages. As AI continues to reshape the sector, WTTC remains at the forefront, advocating for safe, ethical, and inclusive AI innovation.