Yahoo acquires AI news app founded by Instagram cofounders

Yahoo Acquires Artifact’s AI-Powered News App Technology

In a surprising turn of events, Yahoo has acquired the AI-driven news app technology from Artifact, a project by Instagram cofounders Kevin Systrom and Mike Krieger. The news of Artifact shutting down had left many fans disappointed, but this acquisition brings new hope for the future of the innovative technology.

Artifact announced on their website that while the standalone app will no longer operate, its AI-powered personalization technology will be integrated across Yahoo, including Yahoo News. This move is seen as a strategic decision to enhance the user experience and offer more personalized news content to millions of users globally.

Yahoo’s SVP and General Manager of Yahoo News, Kat Downs Mulder, expressed excitement about integrating Artifact’s technology into Yahoo News and other products within the company’s portfolio. The acquisition aligns with Yahoo’s commitment to providing trusted news and information to its vast user base.

Kevin Systrom, CEO and Co-Founder of Artifact, highlighted the potential for Yahoo to scale up the technology and reach a wider audience. He emphasized the importance of connecting users to reliable sources of news and information, a mission that both Artifact and Yahoo share.

While Systrom and Krieger will advise Yahoo during the transition, they will not have long-term positions at the company. The Artifact app has already been removed from app stores, signaling a new chapter for the technology and its integration into Yahoo’s platforms.

With this acquisition, Yahoo aims to leverage Artifact’s advanced AI technology to deliver a more personalized news experience to its users, marking a significant development in the digital news landscape.