Young shamans in South Korea bring ancient tradition back to life through social media outreach | Global News

South Korea’s young shamans are bringing ancient traditions into the modern world through the power of social media. Lee Kyoung-hyun, a 29-year-old shaman known as “Baby Fairy,” has gained a large following on social media platforms, reaching clients in a thoroughly modern way.

Shamanism, once considered mysterious and spiritual, is now being showcased on YouTube channels and social media accounts, with more South Korean shamans embracing the digital age. Google Trends show a significant increase in searches for “shaman” and “fortune-telling” in Korean over the past five years.

The resurgence of interest in shamanism has been further fueled by the success of the blockbuster South Korean film ‘Exhuma,’ which features young, well-dressed shamans tasked with lifting curses. The movie has sparked curiosity and raised awareness about the spiritual tradition.

Despite the stigma surrounding shamanism in the past, practitioners like Lee are now more open about their practices and are offering services to a wide range of clients. From relationship advice to job search guidance, shamans are using rituals and divination abilities to help people navigate life’s challenges.

In a society grappling with economic anxieties, younger shamans are connecting with clients facing financial struggles. The high cost of living and housing in Seoul has led many to seek guidance from shamans for peace of mind and clarity.

While shamans have faced criticism and legal troubles in the past, the role of these spiritual guides is evolving. Instead of making decisions for clients, shamans like Lee see themselves as guides offering advice and support.

As South Korea’s younger generation embraces the ancient practice of shamanism through social media, the tradition continues to adapt and thrive in the modern world.